SUMMARY:
In this episode, Terryn Turner and Aaron Hovivian dive into how to turn your annual business goals into an actionable plan through a structured Sales and Marketing Plan (SAM Plan). Joined by insights from marketing strategist Rachel Stivers of the Platform Consulting Agency, they unpack how aligning sales and marketing around shared metrics can eliminate silos, clarify accountability, and keep both teams focused on measurable outcomes.
Minute by Minute:
00:00 Introduction and Jingles
01:05 Annual Planning and SAM Plans
03:04 The Importance of Metrics in Marketing
05:55 Sales and Marketing Collaboration
09:51 Event-Specific vs. Day-to-Day Sales
14:02 Setting Realistic Goals
17:12 Conclusion and Resources
