How to raise your prices at the right time, in the right way, for the right reasons, and as high as possible. You got this.
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E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon
E39: How to Become a Celebrity Hairstylist
Show Notes:
[0:00] Introduction
[0:20] Today’s topic: How to Become a Millionaire Hairstylist PT. 2
[1:10] Question: What did Cash discover about his
[1:15] If you missed PT. 1 Listen HERE
[1:35] Three actions to implement right now!
[3:25] “Never judge the market's ability to afford something based on your ability to afford something.”
[5:00] Understanding the psychology of supply and demand in hairstyling
[9:20] The NES framework
[14:00] Step 1
[16:55] Step 2
[20:00] Real-life examples of authority building in the industry
[25:20] The Beige Label
[30:00] How to answer the question: “What do you do?”
[31:30] “If you love what you do, then there's a way to articulate the authority that you've built and what you do in a way that you've built it.”
[35:45] Recap of the NES framework for raising prices
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