Cash and Jordan dive into innovative strategies for acquiring, retaining, and recapturing customers for your salon. Drawing inspiration from effective marketing tactics employed by leading companies in various sectors beyond the beauty industry, they bring a new perspective to promoting your salon business.
Resources:
Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com
E34: How I Invented a 9-Figure Beauty Product | Rea Ann Silva, Founder of Beautyblender - https://www.podpage.com/the-millionaire-hairstylist-podcast/e34-the-9-figure-beauty-product-invented-at-the-chair-rea-ann-silva-founder-of-beauty-blender/
Show Notes:
[0:00] Introduction
[1:00] Topic: Marketing Strategies to Obtain New Customers
[2:00] Cash shares his experience getting a facial
[6:00] Reasons to stop skipping hydration
[7:30] Strategic use of free products
[10:00] ‘Win back strategy’ examples
[13:30] Effective customer acquisition and retention methods
[21:00] Adapting to evolving consumer demands
[24:00] Importance of owner's free time to work on the business
[26:00] Making short-term sacrifices for bigger long-term payoffs
Connect with Us:
The Millionaire Hairstylist - https://www.instagram.com/themillionairehairstylist/
Cash Lawless - https://www.instagram.com/cashlawlesshair/
Jordan Drake - https://www.instagram.com/jdrake90/