"There were a lot of moments that felt like failure," says Mike Kirban, Co-Founder and Executive Chairman of Vita Coco. From early supply chain challenges to competing with giants like Coke, building the coconut water category was far from smooth.
In this episode of The CEO Series, William Salvi sits down with Mike to talk about taking a simple idea from Brazil and turning it into Vita Coco, navigating the lowest moments of his career, standing up to major beverage players, and what changed when he stepped into the Executive Chairman role.
