I don't buy into the "customer service" model of the fire service. It is BS. We are not selling goods. The citizens are not our customers. We are not salesmen. Our job is to be the best at mitigating emergencies. That means we train; we show up when the call comes in and we protect lives.
Just because you don't agree with men does not make us toxic. Men need to be masculine. Being masculine is not a crime, it is not a bad thing. The term Toxic Masculinity is BS dreamed up by wacko mental defects. There are men out there who are prone to violence and are shit bags. Those are not masculine men, they are immature boys, but to lump all men into this category is wrong. I urge all men to embrace your masculinity and be a good person.