Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern Massachusetts with her family and friends.
In episode 144, The Next Right Thing, we chatted about neural diversity, doing the things that fill you up in your business, and also the importance of repelling the wrong clients.
This time, we cover everything you need to know about client testimonials - from how a brand new business can ask for testimonials, to determining when an influencer endorsement is a very bad idea.
