In today’s episode, we discuss the strategic use of LinkedIn for lawyers with Annette Choti, an attorney and the Founder of Law Quill, a full-service legal marketing agency, and Click Magnet Academy, where she teaches professionals how to leverage LinkedIn.
Annette shares insights into creating a compelling LinkedIn profile, the importance of content, and how to utilize LinkedIn as a powerful networking tool. Whether you're looking to establish your presence or enhance your professional brand, this episode is packed with practical advice tailored for legal professionals navigating the BigLaw landscape.
At a glance:
01:21 - Annette’s journey from theater to law and digital marketing
02:15 - Annette's Career transition from government to founding Law Quill
04:15 - Addressing the gap in understanding legal compliance and marketing
06:13 - How Law Quill differentiates itself from other marketing agencies
08:21 - Creating engaging and authentic social media content
11:18 - The significance of LinkedIn for lawyers
14:15 - Key steps to enhance your profile
16:03 - Tips for creating relevant and engaging posts
19:21 - ChatGPT and using AI to inspire content ideas
23:05 - Navigating firm policies and personal branding on LinkedIn
26:56 - Practical steps to strategically pitch LinkedIn activities to firm management
29:14 - Key actions lawyers can take to improve their LinkedIn presence
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How to reach Annette Choti:
LinkedIn: https://www.linkedin.com/in/annettechoti
Email: annette@lawquill.com
The Legal Marketing Lounge Podcast: https://lawquill.com/podcast
Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast
