Today’s episode focuses on business development challenges faced by both new and seasoned partners at large law firms. I provide practical strategies to help you define your unique value proposition, target effective marketing efforts, and seek client feedback.
You’ll find out how to address common pitfalls, such as spreading yourself too thin, failing to personalize follow-ups, and how to turn a past misstep into an opportunity for new business.
At a Glance:
00:00 – Introduction to the episode
01:20 – Business development challenges faced by partners in large firms
02:07 – Defining unique expertise and avoiding the “jack of all trades” approach
03:23 – Finding a niche and standing out in a saturated market
05:10 – Evaluating the ROI of business development activities
06:17 – Personalizing marketing efforts and outreach for maximum impact
08:22 – Importance of follow-ups in deepening client connections
09:18 – Seeking client feedback and addressing past missteps
10:43 – Soliciting qualitative feedback beyond standard client surveys
12:19 – Evolving nature of business development for lawyers
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast
