In today’s episode, I’m diving into the essential questions lawyers in large law firms should be asking their clients to strengthen relationships, retain business, and gain a deeper understanding of client expectations. I’ll share how law firms often miss out on valuable client feedback and provide a practical roadmap to get candid insights on everything from hiring processes to building meaningful connections and staying competitive in the legal landscape. Through specific examples, I’ll guide you on how to position yourself as a trusted advisor and invaluable partner to your clients.
At a Glance:
00:00 - Introduction to today’s episode
01:20 - Insights from a recent conference on client-centric practices
02:08 - Understanding a client’s process for selecting outside counsel
03:11 - How assumptions about client selection can harm relationships
04:12 - Exploring various bidding processes in client hiring
05:17 - Importance of postmortem discussions, whether hired or not
06:28 - Address the fear of client feedback as a growth tool
07:13 - Bring in business professionals to gather client feedback
08:18 - Frame questions to learn about competitors constructively
09:17 - Essential factors beyond legal skills clients look for
10:21 - Be prepared for potential negative client feedback
11:07 - Recognize specific client needs that may exclude certain firms
11:30 - Final thoughts on feedback as a tool for improving client relationships
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast
