How does a teenage Scottish climber become a paramedic and then a leader of marketing and innovation for a global medical device firm? Marketing renegade Ben Young reveals his "zig while they zag" approach to career and life.
Ben unpacks his journey spanning emergency departments, climbing expeditions for a television show, teaching yoga, launching startups and more. We explore the role serendipity played while also forging his own unconventional path.
True to form, Ben shares radical perspectives on innovation, the myth of "best product," creating differentiation and bringing creativity to established industries. He also stresses the importance of understanding human needs, seeking "ego death" and centering oneself.
Prepare for hilarious stories and an unfiltered look at succeeding via the road less traveled with the one-of-a-kind Ben Young!
