In this episode, we explore the craft of creating multi-award winning alcohol-free cocktail bitters, the evolution of functional mixology, and the wider impact these innovations are having on the beverage industry.
Today’s conversation touches on the origins of All The Bitter, where a passion for botanical flavors and health-conscious alternatives to traditional cocktail bitters has led to the creation of a completely alcohol-free product line. The founders share their insights into the challenges of product development, from achieving intense flavors without alcohol to navigating the complexities of distribution in a market dominated by alcoholic offerings.
Marina and Ian also discuss the growing importance of herbalism in mixology, highlighting how ingredients like dandelion and milk thistle not only enhance flavor but also offer functional benefits, supporting liver health and promoting wellness.
The discussion doesn't shy away from the obstacles faced by those transitioning careers into this emerging industry, reflecting on the personal and professional shifts required to forge a new path in non-alcoholic beverages.
This episode is a must-listen for anyone interested in the cutting edge of mixology, providing a deep dive into the challenges and triumphs of creating non-alcoholic bitters and the broader implications for health and industry standards. Tune in to discover how All The Bitter is shaping the future of drinks, one botanical at a time.
Reach out to Marina: hello@marinamars.com
Reach out to Ian: ian@allthebitter.com
Learn more about Marina's services here: www.marinamars.com/themodernmocktail
