In an incredibly informative episode of "Mocktails with Marina," host Marina explores the innovative world of non-alcoholic brewing with Jody and Keith Villa, the pioneering founders of Ceria Brewing Company. Keith Villa, celebrated for creating the renowned Blue Moon beer and possessing a wealth of experience and a Ph.D. in brewing from the University of Brussels, alongside his partner Jody, a skilled civil engineer, embark on a post-retirement venture into the non-alcoholic beer market. Their journey from experimenting with cannabis-infused beers in Colorado's burgeoning market to pivoting towards exclusively crafting alcohol-free beers is driven by a growing consumer demand for high-quality, enjoyable non-alcoholic options.
Throughout the episode, the Villas delve into the nuances of the zero-proof market, distinguishing between non-alcoholic (NA) and alcohol-free (AF) beers and emphasizing the significance of offering genuinely alcohol-free (0.00% ABV) beverages to cater to those sensitive to alcohol. Keith Villa unveils their patented brewing process that circumvents the need for expensive equipment, showcasing their commitment to innovation, accessibility, and the art of brewing.
The couple's inclusive approach to their company culture is evident as they discuss their mission to bridge the gap between traditional beer enthusiasts and those seeking non-alcoholic alternatives, fostering a community where the social and flavorful experience of beer can be enjoyed without the downsides of alcohol consumption. Looking forward, Jody and Keith hint at exciting new developments, including a range of beer styles and flavors that promise to innovate and expand the non-alcoholic beer segment further.
Their products' widespread availability, from Total Wine & More stores nationwide to direct online orders, underscores their commitment to accessibility. The Villas' active participation in community events and trade shows highlights their dedication to engaging with consumers and educating the public on the benefits and enjoyment of alcohol-free beer.
https://ceriabrewing.com/
This episode of "Mocktails with Marina" not only sheds light on the inspiring journey and achievements of Syria Brewing Company but also reflects on the broader implications of the growing non-alcoholic beer industry. Jody and Keith Villa's transition from seasoned professionals to non-alcoholic beer innovators encapsulates a narrative of health-consciousness, passion for brewing, and the universal appeal of beer, inviting listeners to reconsider their drinking habits and explore the burgeoning world of alcohol-free beer.
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