In this episode of Mocktails with Marina, I sit down with Weston Porter, Head of Sales at Leilo, a leading brand in the functional beverage and non-alcoholic drink space. Weston shares his journey from being Leilo’s fourth employee to spearheading the sales team, revealing valuable insights into the rapid growth of the non-alcoholic industry since 2021.
https://leilo.com/
We explore how Leilo’s kava-based drinks are redefining relaxation for the health-conscious consumer, the common misconceptions about kava, and how education plays a key role in consumer adoption. Weston dives into regional sales trends, effective expansion strategies, and how Leilo differentiates itself from other functional beverages. Plus, we get a sneak peek at upcoming product innovations and his vision for the next five years of the brand.
Whether you're curious about non-alcoholic alternatives, looking to understand consumer trends in functional drinks, or interested in kava’s growing popularity, this episode is packed with insights you won’t want to miss.
Tune in to discover how Leilo is changing the way we think about relaxation and the future of the non-alc industry!
Check out this blog I wrote for Leilo: https://www.leilowholesale.com/blogs/kava-industry/how-kava-bars-shaped-the-non-alc-movement
