Join Marina on the latest episode of "Mocktails with Marina" as we dive into the effervescent world of Odyssey Elixir with the company's director, Max Surprenant. In this illuminating conversation, we uncover the roots of Odyssey's journey, beginning as a pioneering cannabis company from 2017 to 2020, to its evolution into a trailblazer in the RTD functional mushroom beverage space. Discover how founder Scott Frohman's passion for nootropics like Lions Mane and Cordyceps led to the creation of Odyssey, filling a gap in the market with innovative coffees, teas, sparklings, and energy drinks.
https://odysseyelixir.com/
Max shares the fascinating story of Odyssey's unexpected alliance with Kava Bars, detailing how a single order sparked a nationwide outreach, eventually making Odyssey a staple in 75% of Kava Bars across the country. Learn about Odyssey's expansive presence, now available in approximately 7000 stores nationwide, catering to a diverse audience from health food enthusiasts to gym goers, emphasizing the brand's commitment to enhancing cognitive function and energy with smarter formulations.
This episode not only explores Odyssey's remarkable growth, becoming one of the fastest-growing functional beverages in the industry, but also delves into the recent launch of seven new flavors, introducing Odyssey 222 and Odyssey Revive lines, showcasing the brand's ambition and relentless innovation in the battle for shelf space.
Max emphasizes the importance of fun and teamwork in navigating the dynamic beverage industry, sharing insights into the company's philosophy and the collective spirit that drives Odyssey forward. Tune in for a dose of inspiration, innovation, and insight into what makes Odyssey Elixir a leading force in the functional beverage world.
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