In this episode of Mocktails with Marina, we’re diving into the 8 critical phases of building a successful non-alc business. From discovery to mastery, I’ll walk you through each stage and break down the challenges, opportunities, key areas of focus, and common pitfalls to avoid along the way.
Whether you’re working on your first non-alc venture or scaling your 15th revenue stream, this episode is packed with insights to help you navigate each step thoughtfully and effectively.
Think of your business as an octopus—each “arm” may be in a different phase, and that’s okay! I’ll explain how to give each part of your business the attention it deserves, whether you’re a bar or bottle shop owner, CPG creator, influencer, consultant, or educator in the non-alc industry. By understanding each phase, you’ll be better prepared to build a business that’s both sustainable and impactful.
Ready to dive in? And if you’re looking for personalized guidance, The Modern Mocktail offers group programs and 1:1 support for every phase of your business journey. Reach out at hello@marinamars.com to learn more.
Tune in, and let’s build something great together!
