In this episode of The Pilates Lounge Podcast, host Katie Crane sits down with Lesley Logan, NCPT, to dive into the often-overlooked business side of being a Pilates instructor. Lesley, also a Habits, Mindset, and Breathwork coach, is the founder of OnlinePilatesClasses.com, the largest catalogue of free Pilates tutorials and the only on-demand platform that provides Pilates lovers with accountability and community. She shares her journey from a retail background to becoming a successful Pilates instructor and entrepreneur, highlighting the importance of recognizing your role as a business owner from the very beginning.
Together, they discuss the importance of understanding your brand, the power of taking messy action, and the critical role self-care plays in running a successful business. The conversation covers essential topics like finding your ideal client, fostering a community mindset, and knowing when to hire help to prevent burnout. Lesley provides practical tips on how to build a sustainable business model while still making time for self-care and personal growth.
Lesley has been teaching since 2008 and was trained by one of Joseph Pilates' clients, making her a 2nd generation instructor. She has trained thousands of people worldwide, along with hundreds of teachers, and is passionate about helping women ditch perfection, take messy action, and prioritise themselves to live better lives. With a comprehensive certificate from the National Pilates Certification Program and extensive teaching experience, Lesley is widely regarded by both the Pilates community and corporate executives alike.
Key Takeaways:
Understanding the business side of things is essential for Pilates instructors.
Branding is more about the energy and feeling you create, not just a logo.
Taking messy action leads to better feedback and faster growth.
Embracing community over competition strengthens the Pilates industry.
Knowing your ideal client makes your marketing efforts more effective.
Prioritising self-care helps prevent burnout and resentment.
Hiring support allows you to focus on income-generating activities.
A sustainable business model requires thoughtful planning and preparation.
Your unique teaching style will naturally attract the right clients.
Client feedback is a valuable tool for improving your services.
Connect with Lesley:
https://www.instagram.com/lesley.logan/
https://www.instagram.com/be_it_pod/
https://www.instagram.com/profitablepilates/
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