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Description

Not all leads are created equal! In this episode, Chris Williams breaks down why your lead generation might be the real issue behind low conversions—and how to fix it.

Learn the three types of potential clients in your ecosystem (Sidewalkers, Slow Lane, and Fast Lane), and discover why trying to convert the wrong people is a waste of time. Plus, get actionable strategies to nurture the right leads and confidently invite them to work with you.

Key Takeaways:

- The difference between a lead problem and a conversion problem.
- Why 30% of your audience may never invest in your services.
- How to identify and attract leads who are willing and capable of working with you.
- The importance of messaging that speaks to results (chocolate, not broccoli!).
- The #1 mistake most entrepreneurs make—not actually inviting people to work with them!

More information about Holistic Business Foundations: https://chriswilliams.kartra.com/page/6figurefoundationsprogram

Book a clarity call with Chris here: https://ShinewithChris.as.me/clarity