Talent Wars: A Podcast by DCI is back for season two with a story about what happens when a city stops chasing outside talent and starts investing in the people already there. Host Patience Fairbrother sits down with Morgan Almeida, director of talent development at the Baton Rouge Area Chamber, to talk about how Baton Rouge is taking a new approach on talent retention. As a Baton Rouge native and former InternBR participant who once considered leaving, Morgan brings personal insights and a unique perspective to this discission.
Join Patience and Morgan as they dive into why the Better in BTR campaign is focused on honesty, collaboration and real stories. From shifting the narrative around staying local, to inviting businesses and organizations to make the brand their own, to investing in quality-of-life initiatives that matter to young professionals—this episode offers a behind-the-scenes look at a community-wide effort to turn local pride into long-term commitment.
Listen to the full episode to learn how Baton Rouge is reshaping its talent strategy, as well as what your community can borrow from Better in BTR's bold, homegrown approach.
