Philadelphia is leveraging its established tourism brand to attract new residents in an innovative new talent attraction campaign. In this episode of Talent Wars, Nikki Pumphrey, vice president of talent & workforce from The Chamber of Commerce for Greater Philadelphia, explains how "Stay for Philly" adapts Visit Philadelphia's successful tourism messaging to reach potential residents with a focus on tech and life sciences talent.
Join Patience and Nikki as they discuss why regions should build on what's already working instead of starting from scratch, the importance of authentic storytelling and the value of showcasing real companies and real people who've chosen to bet on the region. Learn how Philly's talent strategy helps spotlight thriving industries and prepare for major national moments - like the 2026 World Cup - and dive into why civic pride is essential to efforts to retain current and new talent.
For regions looking to combine authenticity, equity and local collaboration in their talent efforts, this is a playbook worth learning from.
