In this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug revisit the latter half of the 2010s and discuss Taylor Guitars’ commitment to sustainability and innovation. They explore the challenges of responsibly sourcing woods like ebony and koa, the cultural nuances of working in regions like Cameroon and Hawaii, and efforts to reforest and plant these tonewoods sustainably. Bob reflects on the importance of respecting local cultures and laws, while Kurt shares insights into the shifting strategies for branding and marketing in a dynamic industry. It’s a compelling look at Taylor’s mission to support artists and uphold ethical practices.