In this episode of Green Side Up, Jordan and Jason sit down with Rayne Gibson, a passionate horticulture professional who transformed his family's small nursery into a coast-to-coast operation before pivoting to consulting. Rayne shares his incredible journey through the green industry, from growing up in Forest Hill, Louisiana - a hidden nursery capital - to navigating complex family business dynamics, and ultimately launching Taproots Horticulture Consulting. Listeners will get an insider's look at nursery operations, the challenges of scaling a family business, and the personal resilience required to reinvent oneself professionally. Whether you're in landscaping, nursery management, or just love plants, Rayne's story offers inspiration and practical insights into the green industry's intricate world.
