In Ep. 79 of Earned, we sit down with Adam Ross, CEO of leading affiliate marketing platform Awin. To start, Adam explains what affiliate marketing is, and how Awin helps connect companies to affiliate partners with engaged consumer audiences. We discuss why affiliate marketing is relevant to any industry, and Adam reveals how Awin is working to unite the influencer and affiliate marketing industries for a more seamless experience. We hear how Awin competes with social platforms' native affiliate marketing programs, as well as giants like Amazon and Shopify, by providing superb opportunities and customer service to their affiliate partners. Next, we switch gears and talk through the growing pains involved in building a company with over a thousand employees, and hear how Awin successfully brought several acquisitions into the fold. We discuss the challenge of balancing company growth with profitability, before Adam shares his experience transitioning from COO to CEO. To close the show, we learn how Awin has cultivated such a positive company culture, and why Adam supports a four-day work week.
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