Scaling a business isn’t for the faint of heart—especially when it involves taking on a multi-million-dollar risk before even opening a single location. In this episode of The Relentless Pursuit of Winning, I sit down with Bennett Maxwell, the entrepreneur who turned a single cookie shop into a franchise empire, selling 400 units in just two years before making a power move to sell the company.
We dig into what it really takes to build a franchise, the sales mindset that fuels success, and how Bennett leveraged top-tier talent to scale Dirty Dough. And if you think this conversation is just about cookies, think again—Bennett shares his journey of shifting from chasing money to building a business with purpose, how he recruited industry power players, and why he believes simplifying a business model is the key to scaling fast.
If you’re a founder looking to build something bigger than yourself, this episode will give you real, actionable insights into sales, leadership, and the mindset shifts that create lasting success.