"The squeaky wheel gets replaced. Not greased."
Fred Joyal talks about building boldness as a practical life skill, growing 1-800-DENTIST, leading through risk, and learning how founders can act with courage, clarity, and discipline.
This conversation is for founders who know they have reserves they have not used yet.
Fred Joyal is an author, speaker, entrepreneur, and founder of 1-800-DENTIST who teaches boldness as a skill, not a personality trait. His answer to how a self-described painful introvert became someone who trains others in courage was grounded and direct: boldness is trained discomfort.
We talked about rejection, sales, follow-up, leadership, customer experience, and the discipline required to keep moving when the outcome is uncertain. For founders, this episode is a reminder that growth rarely comes from comfort. It comes from making survivable mistakes, asking for help, listening to feedback, and acting before everything feels safe.
Fred shared how 1-800-DENTIST grew from $30,000 in family money into a national business by taking calculated risks, learning city by city, and building a culture where people felt protected and expected to perform.
The hardest lessons showed up in leadership. Fred talked openly about trusting the wrong people too much, learning to watch the money, and realizing that a great workplace still requires clear expectations and not just good intentions.
Fred Joyal is an entrepreneur, author, keynote speaker, and business advisor. He founded 1-800-DENTIST and now teaches boldness as a practical skill for leaders, sales teams, and individuals.
Fred is offering a free audiobook copy of Superbold to listeners who contact Rick and request it.
Rick Meekins (https://rickmeekins.com) is a serial entrepreneur, strategic business disruption advisor, podcast guest, and host of The Relentless Pursuit of Winning Podcast, where he explores what it actually takes to build, lead, and sustain meaningful businesses. With over 30 years of experience working alongside founders and leadership teams, Rick focuses on helping companies develop and implement disruptive advantages and developing platforms to explore and distribute human insight.
Interested in working together, having Rick speak, or partnering with the show?
Start here: https://rpowpodcast.com/contact/
00:00 Introduction to Fred Joyal
03:11 The Journey of Boldness
08:29 Overcoming Fear of Rejection
18:57 Bold Decisions in Business
24:30 Building a Great Company Culture
31:33 Navigating Market Challenges
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