In this week's episode of Geordie Pride: Voices from the North East, we chat with Gina Trick - an Online Business Strategist, Mentor and self-confessed AI nerd who's helping entrepreneurs cut through the noise and build businesses that actually work for them. 

From flipping houses and managing hotels to running a seven-figure wedding and events business, Gina's journey is one of reinvention, resilience, and plenty of Northern grit. She shares how she went from burnout to balance - using clear strategy and clever AI tools to simplify business and save time, without losing the human touch. 

We chat about: 

✨ Why no single strategy fits everyone 

💻 How to use AI wisely, not wildly 

⚡ The realities of self-employment (and the messy middle no one talks about) 

😂 A few laughs, Geordie phrases, and even some Newcastle United gossip 

This one's full of honesty, humour, and proper down-to-earth advice for anyone who's ever felt stuck trying to "do it all" in business. 

👩‍💼 About Gina Trick 

Gina Trick is the online business strategist, mentor, and unapologetic AI nerd you call when you're done overthinking and ready for a strategy that actually works - with a little help from AI (used wisely, not wildly). 

She helps online service providers cut through the noise by bridging clear, smart strategy with practical AI tools - so they can get clear on what matters, simplify their business, and show up with confidence. Her approach is rooted in clarity, sustainability, and strategies that fit your strengths, values, and way of working. 

After scaling a seven-figure wedding and events business (and burning out in the process), Gina rebuilt from the ground up. Now, she helps others build businesses that feel as good as they look - with more confidence, more freedom, and far less faff. 

🌐 Connect with Gina 

📍 Website: https://www.ginatrick.com 

📘 Facebook: https://www.facebook.com/ginatrickstrategist 

📸 Instagram: https://www.instagram.com/ginatrickstrategist/ 

💼 LinkedIn: https://www.linkedin.com/in/ginatrick/