Melissa Grady discusses the motor industry's past, present, and future, focusing on Cadillac's rich history of innovation. Melissa is the CFO of Cadillac and she talks about how the company's DNA is deeply ingrained in innovation, dating back to its early days in the 1900s. We discuss the challenge of sustaining innovation across generations and how Cadillac manages to continuously leap forward. We also explore the evolving consumer behavior and marketing landscape for cars, especially with the shift towards digital experiences. Melissa highlights Cadillac's efforts in providing a personalized and interactive virtual showroom experience, which has seen increased adoption during the pandemic.
Read Michael's corresponding article on Forbes here:
