Description

In this episode of the Don't Die Rusty podcast, host Rick Hanson speaks with Joe Ernst, the Director of Rider Development & Outroach for the PBR (Professional Bull Riders). They discuss Joe's journey to sobriety, the evolution of bull riding, and the importance of creating a standardized curriculum for training new riders. Joe shares his personal experiences with alcohol, the impact of sobriety on his life, and how he found love after hardships.

The conversation also delves into the future of bull riding coaching and the development of a new generation of riders. Joe discusses the ongoing efforts to standardize training for judges and athletes in the PBR, the cultural differences between American and South American bull riders, and the global expansion of the PBR. He reflects on the evolution of coaching within the sport, the future of PBR as a professional sports league, and the cultural shifts in America.

The conversation also touches on personal journeys and career transitions, highlighting Ernst's unique background and experiences. In this engaging conversation, Joe Ernst shares his excitement about moving to Texas, the importance of hard work, and the value of character in today's youth. He reflects on his journey of chasing dreams, the significance of genuine connections, and the essence of living a fulfilling life.

The discussion also touches on the changing dynamics of resilience among younger generations and concludes with a heartfelt definition of the good life, emphasizing happiness, love, and peace.

You can find Joe at:

Instagram @joe_ernst05
Website pbrevo.com
Email jernst@pbr.com

Takeaways

• Joe Ernst is the director of rider development for the PBR.
• Sobriety has significantly improved Joe's life and choices.
• Booze has detrimental effects not just on individuals but on society.
• Joe emphasizes the importance of being fully participatory in life.
• He has developed a passion for creating a standardized curriculum for bull riding.
• Bull riding is fundamentally about physics and balance.
• There is a lack of resources for learning bull riding techniques.
• Joe aims to create a certified coaches program for bull riding.
• The future of bull riding involves data-driven scouting and training.
• Joe's personal journey highlights the importance of trust and communication in relationships. We want the best of the best in PBR.
• Standardized training will benefit athletes, coaches, and judges.
• Cultural differences impact the drive of bull riders.
• PBR is expanding globally to include more countries.
• Coaching in bull riding is evolving into a strategic role.
• The future of PBR looks like a full-fledged sports league.
• Sellout events indicate growing popularity of bull riding.
• Cultural shifts in America are changing perspectives.
• Respecting differing opinions is crucial for unity.
• Personal journeys shape career paths in unexpected ways. Joe Ernst expresses his love for Texas and its people.
• He emphasizes the importance of hard work and commitment.
• Living out one's dreams can lead to true happiness.
• Character and resilience are crucial in today's youth.
• The conversation highlights the value of lifelong learning.
• Ernst shares his journey from investment consulting to coaching.
• He believes in the significance of genuine connections.
• The discussion reflects on the changing attitudes of younger generations.
• Ernst defines the good life as happiness, love, and peace.
• The importance of being a good person is reiterated. 

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You can find The Rick's at:

Rick Hanson
Instagram: @rickhanson24
Facebook: Rick Hanson

Ricky Brule
Instagram: @ricky.wayne80
Facebook: Ricky W Brule