This week on Hedge Heads, Jon Prischmann is joined by farm management coach Brett Oelke of Innova Agra for a deep dive into the part of risk management most producers skip—and pay for later. They break down why hedging without a true cost-of-production plan sets farms up to fail, how misaligned bankers quietly limit marketing decisions, and why elevator contracts alone won't cut it in today's margin environment. The conversation digs into building real budgets, using spreads and options to add revenue instead of hope, and why the next few years will reward producers who treat marketing like a business, not a guess.
