What keeps you inspired and grounded in your work when business feels harder, or when the world feels uncertain? In this episode, Joanna shares one of the most powerful tools she's used for over 15 years in her own business — her Sacred Vision Statement. This isn't just a piece of writing or a lofty ideal; it's a living compass that shapes your offerings, your marketing, your voice, and your day-to-day sense of purpose.
Your sacred vision is more important now than ever, and Joanna reminds us that while business cycles rise and fall, and the world feels unpredictable, your sacred vision can be a constant — the deeper "why" that reignites your creativity, steadies your faith, and helps you keep showing up with heart and integrity.
In this episode, you'll learn:
What a Sacred Vision Statement is — and how it differs from a mission statement.
Why reconnecting with your deeper "why" can sustain you through challenging times.
How to begin crafting or revising your own sacred vision using a few key reflection questions.
How your sacred vision becomes not only the soul of your business, but also a powerful marketing tool rooted in values and authenticity.
By the end, you'll feel inspired to articulate the world you're helping to create — and to live that vision in everything you do, from your client sessions to your marketing, to how you show up in daily life.
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