In this episode, Craig Sloan, Playfly CEO, sits down with Christy Hedgpeth, Playfly Sports Properties President and Ben Price, General Manager of LSU Sports Properties to pull back the curtain on the landmark LSU–Woodside jersey patch deal. They break down how Playfly helped create and define a brand-new asset in college athletics, the strategy and challenges behind bringing it to life, and what this breakthrough means for the future of sponsorship and revenue innovation across the industry.
