In this episode of The Brand Photographer's Lounge, Amanda sits down with email marketing strategist Kirsty Bartholomew to dive into the power of email marketing for photographers. Kirsty shares her journey from travel blogger to email expert and explains why every photographer should have an email list.
Together, they explore the essentials of building and nurturing an engaged email audience, the common misconceptions photographers have about email marketing, and practical tips for growing your list. Whether you're just starting out or need to revive your email strategy, Kirsty's insights will help you create a consistent and authentic connection with your audience. Tune in to learn how to transform your email list into a tool that drives engagement and bookings!
Timestamps
[00:00] – Introduction to Kirsty Bartholomew and her background in email marketing
[06:00] – Why photographers need an email list: Building trust and staying connected
[12:45] – How Kirsty helped Amanda create a successful email marketing strategy that led to international bookings
[17:30] – Where to start: How to get your first subscribers and the importance of freebies
[23:15] – Tools and resources to get started with email marketing on a budget
[29:00] – The importance of consistency in email marketing and how often to send emails
[34:00] – How to nurture your email list and keep subscribers engaged with valuable content
[41:00] – Can you sell in your nurture sequence? Tips for strategically promoting your services
[47:30] – Wrapping up: Kirsty's freebie and next steps for building a successful email list
Kirsty's Details:
Instagram | Facebook | Website | Free Facebook Group
Freebie: 40 places to share your freebie
And don't forget to join the Brand Photographer's Lounge facebook group to continue the chat
