Today, I'm so excited to introduce you to the amazing Charlotte Wibberley, an Evergreen, Launch & Funnel Strategist. In this episode, we dive deep into how photographers—and other service-based business owners—can set up evergreen systems that keep your business growing without burning out. We all know that being the bottleneck in our businesses is real, especially when we're constantly behind the camera.
Charlotte explains the magic behind funnels, how they work to consistently attract and nurture clients, and why setting up an evergreen ecosystem could be a game-changer for scaling your photography business. We talk about everything from creating lead magnets to setting up funnels that do the heavy lifting, and Charlotte even shares some of the biggest mistakes people make when setting these up (so you can avoid them!).
Whether you're brand new to the idea of evergreen marketing or looking for tips to optimize what you've already got, this episode is packed with insights that can help you bring in more clients while freeing up your time. Plus, I share a little about my own journey with evergreen marketing and how it's become a focus for me next year.
If you're ready to make your business work for you (instead of the other way around), this episode is one you don't want to miss!
Timestamps:
00:00 – Introduction to the episode and guest, Charlotte Wibberley
01:35 – Charlotte's background in Evergreen strategies, launching, and funnels
05:15 – What is an Evergreen ecosystem and how it can benefit photographers
10:45 – Funnels explained: What they are and how they work for businesses
15:30 – Amanda's experience with evergreen marketing and how it's helping her business
20:10 – Common mistakes to avoid when setting up a funnel or evergreen system
26:45 – How photographers can start creating their first funnel and lead magnet
31:30 – The importance of data in optimizing funnels and evergreen systems
36:15 – Why sales calls can help photographers build personal connections and increase bookings
42:20 – Final tips from Charlotte on getting started with funnels and evergreen marketing
45:10 – Wrap-up and key takeaways from the episode
To follow Charlotte
Website - https://www.charlottewibberley.co.uk/
Instagram - https://www.instagram.com/charlottewibberleystrategist/
Freebies and useful links - https://www.charlottewibberley.co.uk/links
