Dylan is back from UTMB with all the stories to share about the event - and more specifically, all the brands and athlete stories from the week. We run through all the top brand and product launches, discuss the key moments of the week, and dive into Dylan's Extremely Scientific Top 3 Athlete Kit Ranking. Also discussed was the ambush marketing on display and some of the new brands that appeared this year at the event. Links: Freetrail UTMB Trailgating: https://www.
Hoka at UTMB: https://www.hoka.com/en/
UTMB Champ - Vincent Bouillard Interview: https://www.
Salomon S LAB Ultra Glide Shoes: https://www.salomon.
Norda 005 Shoes: https://footwearnews.
TNF Yves Klein Kit: https://www.thenorthface.
Wise Trail Running: https://en.
Matt Walsh/Trailmix UTMB Viewership Data: https://wearetrailmix.
Matter of Brand/Matt Trappe - UTMB Ambush Marketing: https://
BPC:
The North Face Campaign: https://www.youtube.
Freefly Systems: https://
Glue Guys Podcast: https://joincolossus.
Join us on LinkedIn: https://www.
Meet us on Slack: https://www.launchpass.
Follow us on Instagram: https://www.
Subscribe to our newsletter: https://www.
Subscribe to the YouTube channel: https://www.youtube.
