Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information.

Shift Active Media: https://www.shiftactivemedia.com

Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/

Steve Holmberg: http://www.stephenholmberg.com

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