Nathan Helming co-founded The Run Experience during the early days of YouTube, when ideas like the creator economy - or even the monetization of content - were part of the equation. Nathan and his team built the channel, coaching, subscription and membership platform for nearly eight years before moving to an acquisition. In today's discussion, Nathan shares the entire lifecycle of the business, from beginning to end.
Nathan Helming: https://www.linkedin.com/in/nathan-helming/
The Run Experience: https://www.youtube.com/therunexperience
Kelly Starrett: https://www.youtube.com/@TheReadyState
Sage Canaday: https://www.youtube.com/@Vo2maxProductions
Ginger Runner: https://www.youtube.com/@TheGingerRunner
Casey Neistat - Digital Spaghetti: https://www.youtube.com/watch?v=exk8GrGwxGs
Patrick Crawford Article: https://zerodraft.substack.com/p/creators-are-the-new-founders
Runna: https://www.runna.com/
The True Cost Of YouTube: https://substack.com/home/post/p-156691960
Nick Bare: https://www.youtube.com/@nickbarefitness
Brand, Product, Content:
Chris Voss - Never Split The Difference: https://amzn.to/3DrBS63
Skratch Grape: https://www.skratchlabs.com/products/energy-chews-sport-fuel?variant=41509663211591
Jonathan Levitt Pod: https://podcasts.apple.com/us/podcast/brand-vs-performance-marketing/id1737242598?i=1000673992404
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