The Value of B2B Partnerships In The Outdoor Industry

Description

Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships.

Show Notes:

Michael Peters: https://www.linkedin.com/in/michael-peters-300782b/

KOA: https://koa.com/

Outdoor Hospitality Report 2024: https://koa.com/north-american-camping-report/

Holo Footwear: https://holofootwearinc.com/collaborations/koa-campgrounds/

Hest: https://hest.com/

Sensible Weather: https://www.sensibleweather.com/

USA Bobsled Team: https://rvbusiness.com/koa-renews-partnership-with-usa-bobsled-skeleton-team/

KOA x NASCAR: https://ownakoa.com/2024/11/20/kampgrounds-of-america-inc-partners-with-jr-motorsports-bringing-camping-to-the-racetrack/

Connor Zilisch: https://www.instagram.com/connorzilisch/?hl=en

BPC:

Brand - Hest: https://hest.com/