Skratch won our award for "Brand Of The Year" in 2024, and the main reason was because we respected their approach to playing the infinite game: making decisions rooted in long term stability. So many brands in their position would angle for acquisition and an exit strategy, but that is not on their radar. The discipline and vision that it takes to stay true to that ethos is evident in this conversation with co-founders Allen Lim and Ian MacGregor. Show Notes:
Skratch: https://skratchlabs.com
2024 Year In Review (Blog): https://www.skratchlabs.com/blogs/life-skills/2024-year-in-review
Vern Harnish - Scaling Up: https://amzn.to/4jN5VWq
McGuckin Hardware: https://www.mcguckin.com/
Zingerman's Guide: https://amzn.to/4azJrnv
The Infinite Game: https://amzn.to/42B52dq
Christina Chase - MIT Sports Lab: https://sportslab.mit.edu/
Peter Kim - Applied Exercise Science: https://www.colorado.edu/iphy/research
Skratch in Paris: https://www.youtube.com/watch?v=nyPGaQHvF6c
Skratch Cafe: https://www.skratchlabs.com/pages/cafe
Chef Biju Thomas: https://www.instagram.com/bijuthechef/
BPC: Brand, Product, Content
Ian - Integrating Ski Areas: https://coloradosun.com/2024/11/26/nederland-vying-to-buy-eldora/
Allen - Bosch E-Bikes: https://www.bosch-ebike.com/us/ebikes
Aaron - Gawx x Digital Spaghetti: https://www.youtube.com/watch?v=fDAqyQIaUPY
Dylan - Aaron Rogers "Enigma": https://www.netflix.com/title/81757010
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