In this episode, Dr. Huntley discusses the importance of niching down in entrepreneurship. Niching down involves narrowing down your focus to a specific population, area, or expert topic. It makes it easier for people in your network to refer business to you and helps you become top of mind when your niche is mentioned. Niching down also makes it easier to build a team and scale your business. It allows you to become more specialized and premium, positioning you as a go-to resource in your field.
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