Drew Smith hosts Sam Allen, CEO of Iterable, to talk about leading through the chaos of modern Martech, AI, and revenue pressure. Fresh off an 11-year run as a senior Salesforce executive and with an early career in the U.S. Marine Corps, Sam shares how a values-driven, execution-focused mindset shapes his approach to scaling go-to-market teams.
They dive into the explosion of marketing tools (and the paradox of choice), why tech stack rationalization and modernization are now non-negotiable, and how AI enables true micro-cohorting and rapid experimentation without replacing human oversight. Sam also explains why attribution has to cover both sourcing and maturation, and how giving sales and marketing a shared number is key to killing the "black box" perception of marketing.
Tune in if you're wrestling with tech sprawl, trying to make AI actually usable, or looking for a better way to align sales and marketing around revenue.
