In This Episode
Jeff Shore is joined by Alex Hunter, Vice President of Marketing at Higharc, to delve into the growing importance of personalization in the home building industry. As customers' expectations evolve, particularly among millennials, the need for personalized experiences has become paramount.
Alex shares his expertise on how technology can be a key enabler in achieving personalization, discussing the latest trends across various industries and how they translate to home building. The conversation covers the challenges and opportunities that come with adopting new tech solutions, the potential of AI to enhance personalization, and the innovative idea of offering curated tech packages to home buyers—striking a balance between complexity and customization.
Join us as we explore how the home building industry can harness technology and personalization to meet the rising demands of today's customers and stay ahead in a competitive market.
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