If you're an early-stage CPG founder struggling to raise money, it's probably not your product—it's your pitch list. In this episode we're talking about Why Your First Investor is Also Your Customer. We break down why the right investors are often already fans of your brand and your product, and how to identify those early believers. Make this mindset shift now and stop wasting time in the wrong rooms. Click below and start targeting smarter.
Topics Covered;
Your first investors are likely to be your customers.
Many founders pitch to the wrong people, like VCs.
Angel investors are often passionate about the problem you're solving.
Lead with pain points, not product features.
Finding believers in your product is crucial for early funding.
Networking is key; start with personal connections.
Ask your network for introductions to potential investors.
The investor community is more cautious in uncertain times.
Building momentum requires talking to many people.
Shift your mindset from seeking investors to finding believers.
About Your Host
Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast, where she's on a mission to help early-stage entrepreneurs turn their ideas into reality!
Connect
Website: https://seedmoneypodcast.com/
Instagram: https://www.instagram.com/jaylasiciliano/
Subscribe and watch on YouTube https://www.youtube.com/@seedmoneypodcast/
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Please rate, follow, and review the podcast on https://podcasts.apple.com/us/podcast/seed-money/id1740815877 and https://open.spotify.com/show/0VkQECosb1spTFsUhu6uFY?si=5417351fb73a4ea1/! Hearing your comments and questions helps me come up with the best topics for the show!
Disclaimer
The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.
