Kelley Birschbach, President of ProEdge Dental Waters Labs, didn’t grow up dreaming about dental waterlines—but he’s now leading the lab that handles more than 80% of the industry’s testing. In this episode, we talk about how he ended up at ProEdge, what’s changed since he first joined as a marketing manager, and what it looks like to actually build a company around people. From culture to compliance to clean water access in Uganda, it’s a conversation about doing the work that matters—even if it’s not the path you pictured.