Jonathan Tyroch and Joe Fox sit down with Dr. Chris Phelps, CEO of The Cialdini Institute, for a conversation about what drives sustainable practice growth: strong communication, patient trust, and great leadership. Dr. Phelps shares the story of how he built a fee-for-service practice from the ground up, expanded to four locations, and learned that the biggest breakthroughs in dentistry often come down to how well you connect with people. The episode also covers the lessons that shaped his path, including the mindset shifts that helped him move from working in the chair to becoming a CEO, entrepreneur, and coach.
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