Discover the upcoming legal changes for email marketing Google and Yahoo will be enforcing starting in February 2024. Learn how they will impact your business and what steps you can take to implement these changes.
I also share my email marketing predictions for 2024, and the best practices I anticipate you'll need for a successful email marketing strategy that will support your business growth and profit generation this year.
Episode References
Google Postmasters CouponTools
100 ChatGPT Prompts for Strategic Success (Free Resource)
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00:00 Intro
2:00 Why email marketing
3:40 Email marketing changes coming Feb 2024
3:41 You need a business email
11:10 Unsubscribing
15:30 Email consent rules
20:10 Time to audit your lead magnets
24:15 Why you should segment your audience
25:40 Email predictions for 2024
34:00 Wrap up
