If you've ever signed up for a huge race, joined a new mastermind, or taken on a massive work project right when you said you were finally going all-in on your golf game or business… this episode is going to sting a little—in the best way.
In this solo conversation, I pull back the curtain on how I caught myself red-handed sabotaging my own journey to scratch by committing to a 75-mile race. On the surface, it looked disciplined, inspiring, and productive. Underneath, it was something else entirely: a socially acceptable way to avoid the emotional discomfort of fully committing to the goal that matters most to me.
I call this pattern noble avoidance—and if you're a high-achieving golfer or entrepreneur, there's a very good chance it's running the show in your life too.
In this episode, you'll learn:
- What "noble avoidance" is and how it quietly sabotages your biggest goals
- Why hard, impressive challenges can actually feel safer than your true dream
- How fear of failure, fear of success, and fear of being seen trying feed noble avoidance
- The subtle ways noble avoidance shows up in golf, business, fitness, and relationships
- 10 real-world examples so you can spot it in your own calendar and commitments
- Five candid reflection questions to expose where you're hiding behind "good" excuses
- Why "less is more" and "be boring" are the real superpowers behind scratch-level success
Get your pencils ready and start listening.
P.P.S. Curious to learn more about the results my clients are experiencing and what they say about working with me? Read more here.
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High-Performance Hypnotherapy and Mindset Coaching
Paul Salter - known as The Golf Hypnotherapist - is a High-Performance Hypnotherapist and Mindset Coach who leverages hypnosis and powerful subconscious reprogramming techniques to help golfers of all ages and skill levels overcome the mental hazards of their minds so they can shoot lower scores and play to their potential.
He has over 16 years of coaching experience working with high performers in various industries, helping them get unstuck, out of their own way, and unlock their full potential.
Click here to learn more about how high-performance hypnotherapy and mindset coaching can help you get out of your own way and play to your potential on (and off) the course.
Instagram: @thegolfhypnotherapist
Key Takeaways:
- Noble avoidance is choosing a worthy, productive, or impressive pursuit to avoid the deeper emotional work required for the goal you truly want.
- A goal like running 75 miles is brutally hard physically, but it can be emotionally safer than going all-in on becoming a scratch golfer.
- Fear of failure, fear of success, and fear of being seen truly trying are core drivers behind noble avoidance.
- Your subconscious is addicted to safety, familiarity, and predictability—and will recreate old patterns, even painful ones, to stay "safe."
- Noble avoidance often looks like rebranding, building systems, learning more, or "helping everyone else" instead of doing the uncomfortable, needle-moving work.
- Looking at your calendar is one of the most honest ways to see what you're truly committed to versus what you just claim to care about.
- Long-term success comes from doing fewer things, better—embracing boring, consistent reps instead of chasing exciting side quests.
Key Quotes:
- "Noble avoidance is the subconscious strategy of choosing a worthy pursuit to avoid the deeper emotional discomfort of your true goal."
- "Underneath noble avoidance is self-protection disguised as self-improvement."
- "It's ambition used as armor and momentum pointed in the wrong direction."
- "Running 75 miles isn't easier physically—it's easier emotionally."
- "If I give everything and still fall short, I'm out of excuses—and that's terrifying."
- "Noble avoidance is still avoidance. Until you name it, you continue to serve it."
- "Success is built on the same boring principles executed relentlessly over and over and over."
Time Stamps:
- 00:00: The Journey to Scratch Golf
- 05:43: The Commitment Dilemma
- 11:15: Understanding Noble Avoidance
- 16:18: Confronting Fears and Identity
- 21:37: Taking Action and Moving Forward
