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In this episode of Sell The Truth with Eli Stoehr. Eli is joined by Mike Aceti from The Pavement Group to discuss the Core Value Award and challenges in the paving industry. They stress the importance of honest communication with clients, even if it means declining projects, and highlight the value of consistent communication to build lasting relationships. Aceti shares proactive strategies like personalized selfie videos and regular check-ins to stay connected. Tune in to discover how integrity, transparency, and long-term thinking drive success in the construction industry.