In today's episode, Robert Pedersen, shares his story of how he founded ZAGG. He discusses how ZAGG got its name and how they got into retail stores like Best Buy.  He also recounts a pivotal moment at Macworld when Steve Jobs introduced the iPhone, and how ZAGG's InvisibleShield screen protectors were perfectly timed for the new touchscreen technology. Despite initial skepticism from retailers, ZAGG's focus on quality and innovation led to their products becoming number one in screen protectors.