In this episode, Jeremy Andrus, CEO of Traeger Grills, speaks to a group of CEOs at the Retail Collective Roundtable on September 23rd. He dives into the essence of community, describing it as the highest expression of a brand's mission and values. Jeremy shares inspiring stories of individuals like Benny Kendrick and Amanda Reagan, whose lives were transformed through their connection with the Traeger community. By focusing on authenticity, shared passion, and purpose, Jeremy emphasizes the power of community to transcend transactions, foster belonging, and create a lasting impact in business and personal lives.