In this podcast episode, President of Covesmart, Mark Stokes discusses how the company has simplified the home security industry with its affordable and easy-to-install DIY system, aiming to eliminate the hassle associated with traditional setups. He emphasizes Covesmart's approach of using an e-commerce model and online content creation rather than relying on sales reps, making the buying process more accessible for customers. Stokes shares how strategic hires and product innovations, like the industry-first feature of streaming video footage to a keypad, have set Covesmart apart in the market. He also touches on the company's digital marketing strategy, leveraging content creators to reach audiences effectively and bypass traditional, more complex sales channels.