In this podcast episode, Brad Lunt, CEO of Goat Guns, discusses the evolution of his company, which specializes in highly detailed, 1/3 and 1/4 scale model guns that serve as realistic, non-functional replicas. These miniature guns, which are customizable and often painted to resemble historical military models, have found a niche market among gun enthusiasts, hobbyists, and collectors. Lunt explains how the company started, its challenges in finding a unique market space, and the viral success they’ve experienced through social media, despite struggling with consistent retail traction.